{"id":3732,"date":"2026-05-25T12:26:10","date_gmt":"2026-05-25T03:26:10","guid":{"rendered":"https:\/\/www.atglobal.co.jp\/chotto-global\/?p=3732"},"modified":"2026-05-25T12:26:11","modified_gmt":"2026-05-25T03:26:11","slug":"kawagoe-food-culture-tour-multilingual-strategy","status":"publish","type":"post","link":"https:\/\/www.atglobal.co.jp\/chotto-global\/kawagoe-food-culture-tour-multilingual-strategy\/","title":{"rendered":"\u5ddd\u8d8a\u3046\u306a\u304e\u4f53\u9a13\u30c4\u30a2\u30fc\u306b\u898b\u308b\u300c\u98df\u6587\u5316\u00d7\u89b3\u5149\u300d\u306e\u591a\u8a00\u8a9e\u6226\u7565\u2014\u2014\u5730\u57df\u306e\u7269\u8a9e\u3092\u4e16\u754c\u306b\u5c4a\u3051\u308b\u305f\u3081\u306b"},"content":{"rendered":"\n<p 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class=\"wp-block-paragraph\">\u53c2\u8003\uff1a<a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000016.000181885.html\" target=\"_blank\" rel=\"noopener\">\u3010\u682a\u5f0f\u4f1a\u793e\u5730\u57df\u30c7\u30b6\u30a4\u30f3\u30e9\u30dc\u3055\u3044\u305f\u307e\u3011 \u5ddd\u8d8a\u306e\u5730\u57df\u8cc7\u6e90\u3092\u6d3b\u7528\u3057\u305f\u98df\u6587\u5316\u4f53\u9a13\u30c4\u30a2\u30fc\u3092\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\uff01\uff08PR TIMES\uff09<\/a><\/p>\n\n\n\n<p 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class=\"wp-block-heading\">\u300c\u4f53\u9a13\u578b\u89b3\u5149\u300d\u304c\u6c42\u3081\u308b\u8a00\u8a9e\u5bfe\u5fdc\u306f\u3001\u6848\u5185\u677f\u306e\u7ffb\u8a33\u3067\u306f\u8db3\u308a\u306a\u3044<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e5\u672c\u653f\u5e9c\u89b3\u5149\u5c40\uff08JNTO\uff09\u306e\u7d71\u8a08\u306b\u3088\u308c\u3070\u30012025\u5e74\u306e\u8a2a\u65e5\u5916\u5ba2\u6570\u306f\u7d044,268\u4e07\u4eba\u3068\u904e\u53bb\u6700\u9ad8\u3092\u66f4\u65b0\u3057\u307e\u3057\u305f\u3002<a href=\"https:\/\/www.jnto.go.jp\/statistics\/data\/visitors-statistics\/\" target=\"_blank\" rel=\"noopener\">\uff08\u51fa\u5178\uff1aJNTO\u8a2a\u65e5\u5916\u5ba2\u7d71\u8a08\uff09<\/a><\/p>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u5ddd\u8d8a\u306e\u30c4\u30a2\u30fc\u3067\u306f\u82f1\u8a9e\u30ac\u30a4\u30c9\u304c\u540c\u884c\u3057\u3001\u8077\u4eba\u3068\u30b2\u30b9\u30c8\u306e\u6a4b\u6e21\u3057\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3067\u306f\u300c\u30ac\u30a4\u30c9\u3068\u306e\u3084\u308a\u3068\u308a\u3092\u4e2d\u5fc3\u306b\u697d\u3057\u304f\u5b66\u3076\u300d\u30b9\u30bf\u30a4\u30eb\u304c\u63a1\u7528\u3055\u308c\u3066\u304d\u305f\u3053\u3068\u304c\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u898b\u3059\u308b\u3068\u300c\u82f1\u8a9e\u304c\u3067\u304d\u308b\u30ac\u30a4\u30c9\u304c\u3044\u308c\u3070\u554f\u984c\u306a\u3044\u300d\u3088\u3046\u306b\u601d\u3048\u307e\u3059\u304c\u3001\u73fe\u5834\u3067\u306f\u305d\u3046\u5358\u7d14\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<strong>\u98df\u6587\u5316\u306e\u901a\u8a33\u306b\u306f\u3001\u8a00\u8a9e\u30b9\u30ad\u30eb\u3060\u3051\u3067\u306a\u304f\u300c\u6587\u5316\u7684\u7ffb\u8a33\u529b\u300d\u304c\u4e0d\u53ef\u6b20<\/strong>\u3060\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u300c\u3053\u3060\u308f\u308a\u300d\u3092\u82f1\u8a9e\u3067\u3069\u3046\u4f1d\u3048\u308b\u304b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e5\u672c\u8a9e\u306e\u300c\u3053\u3060\u308f\u308a\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u82f1\u8a9e\u306b\u76f4\u8a33\u3057\u306b\u304f\u3044\u8868\u73fe\u306e\u4ee3\u8868\u683c\u3067\u3059\u3002commitment\u3001dedication\u3001attention to detail\u3001obsession\u2014\u2014\u3069\u308c\u3082\u4e00\u9762\u3092\u6349\u3048\u3066\u3044\u307e\u3059\u304c\u3001<strong>\u65e5\u672c\u306e\u8077\u4eba\u6587\u5316\u304c\u6301\u3064\u300c\u3053\u3060\u308f\u308a\u300d\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u5b8c\u5168\u306b\u306f\u4f1d\u3048\u304d\u308c\u307e\u305b\u3093<\/strong>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305f\u3068\u3048\u3070\u3001\u8077\u4eba\u304c\u300c\u3046\u306a\u304e\u306f\u6d3b\u304d\u305f\u307e\u307e\u4ed5\u5165\u308c\u3066\u3001\u6ce8\u6587\u3092\u53d7\u3051\u3066\u304b\u3089\u634c\u304f\u3002\u305d\u308c\u304c\u5f53\u305f\u308a\u524d\u306e\u3053\u3068\u306a\u3093\u3067\u3059\u300d\u3068\u8a9e\u3063\u305f\u3068\u304d\u3001\u3053\u306e\u300c\u5f53\u305f\u308a\u524d\u300d\u306b\u8fbc\u3081\u3089\u308c\u305f\u8a87\u308a\u3068\u8b19\u905c\u306e\u5165\u308a\u6df7\u3058\u3063\u305f\u611f\u60c5\u3092\u3001\u3069\u3046\u82f1\u8a9e\u3067\u8868\u73fe\u3059\u308b\u304b\u3002\u6a5f\u68b0\u7ffb\u8a33\u3067\u306f &#8220;It&#8217;s normal&#8221; \u3068\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u304c\u3001\u3053\u308c\u3067\u306f\u8077\u4eba\u306e\u77dc\u6301\u306f\u307e\u3063\u305f\u304f\u4f1d\u308f\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;This is simply what we believe eel should be.&#8221;\u2014\u2014\u305f\u3068\u3048\u3070\u3053\u306e\u3088\u3046\u306b\u3001<strong>\u6587\u5316\u7684\u6587\u8108\u3092\u6c72\u307f\u53d6\u3063\u305f\u3046\u3048\u3067\u306e\u300c\u610f\u8a33\u300d<\/strong>\u304c\u6c42\u3081\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ac\u30a4\u30c9\u80b2\u6210\u306b\u304a\u3051\u308b\u300c\u6587\u5316\u7684\u77e5\u6027\uff08CQ\uff09\u300d\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30c3\u30c8\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u306f\u3001\u901a\u8a33\u30fb\u30ac\u30a4\u30c9\u306e\u80b2\u6210\u306b\u304a\u3044\u3066<strong>\u300cCQ\uff08Cultural Intelligence\uff0f\u6587\u5316\u7684\u77e5\u6027\uff09\u300d<\/strong>\u3068\u3044\u3046\u6982\u5ff5\u3092\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002CQ\u3068\u306f\u3001\u7570\u306a\u308b\u6587\u5316\u7684\u80cc\u666f\u3092\u6301\u3064\u76f8\u624b\u3068\u52b9\u679c\u7684\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u80fd\u529b\u306e\u3053\u3068\u3002\u5358\u306a\u308b\u8a9e\u5b66\u529b\u3067\u306f\u306a\u304f\u3001<strong>\u76f8\u624b\u306e\u6587\u5316\u7684\u524d\u63d0\u3092\u7406\u89e3\u3057\u3001\u81ea\u56fd\u6587\u5316\u3092\u76f8\u5bfe\u5316\u3057\u3066\u8aac\u660e\u3067\u304d\u308b\u529b<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ddd\u8d8a\u306e\u30c4\u30a2\u30fc\u3067\u30b2\u30b9\u30c8\u304b\u3089\u300c\u8077\u4eba\u306b\u76f4\u63a5\u8cea\u554f\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u58f0\u304c\u4e0a\u304c\u3063\u305f\u306e\u306f\u3001\u30ac\u30a4\u30c9\u306e\u901a\u8a33\u3092\u4ecb\u3057\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b<strong>\u300c\u3082\u3069\u304b\u3057\u3055\u300d<\/strong>\u3092\u611f\u3058\u3066\u3044\u305f\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u7248\u3067\u8077\u4eba\u3068\u306e\u5bfe\u8a71\u6642\u9593\u304c\u5897\u3048\u308b\u306e\u306f\u7d20\u6674\u3089\u3057\u3044\u6539\u5584\u3067\u3059\u304c\u3001\u305d\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3001<strong>\u30ac\u30a4\u30c9\u306e\u6587\u5316\u7684\u7ffb\u8a33\u529b\u3092\u3055\u3089\u306b\u9ad8\u3081\u308b\u53d6\u308a\u7d44\u307f<\/strong>\u304c\u9375\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">OTA\u5c55\u958b\u3067\u554f\u308f\u308c\u308b\u300c\u30ed\u30fc\u30ab\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u300d\u306e\u8cea<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3067\u306f\u3001\u4eca\u5f8c\u306e\u5c55\u671b\u3068\u3057\u3066\u300cOTA\uff08Online Travel Agent\uff09\u3067\u306e\u8ca9\u58f2\u5f37\u5316\u300d\u304c\u6319\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002Viator\u3001Klook\u3001GetYourGuide\u3068\u3044\u3063\u305f\u30b0\u30ed\u30fc\u30d0\u30ebOTA\u3078\u306e\u63b2\u8f09\u306f\u3001\u6d77\u5916\u304b\u3089\u306e\u96c6\u5ba2\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u6709\u52b9\u306a\u624b\u6bb5\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3057\u304b\u3057\u3001\u3053\u3053\u306b\u3082\u843d\u3068\u3057\u7a74\u304c\u3042\u308a\u307e\u3059\u3002<strong>OTA\u3067\u306e\u5546\u54c1\u8aac\u660e\u306f\u3001\u5358\u306a\u308b\u7ffb\u8a33\u3067\u306f\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u306b\u304f\u3044<\/strong>\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3054\u3068\u306e\u300c\u58f2\u308c\u308b\u8868\u73fe\u300d\u306f\u7570\u306a\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5404OTA\u306b\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u30e6\u30fc\u30b6\u30fc\u5c64\u3068\u597d\u307e\u308c\u308b\u6587\u4f53\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001Viator\u306f\u5317\u7c73\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u304f\u3001\u4f53\u9a13\u306e\u300c\u30e6\u30cb\u30fc\u30af\u3055\u300d\u3084\u300c\u672c\u7269\u611f\uff08authenticity\uff09\u300d\u3092\u5f37\u8abf\u3059\u308b\u8868\u73fe\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u4e00\u65b9\u3001\u30a2\u30b8\u30a2\u570f\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u3044Klook\u3067\u306f\u3001<strong>\u5177\u4f53\u7684\u306a\u5185\u5bb9\u3068\u5199\u771f\u6620\u3048\u3059\u308b\u30dd\u30a4\u30f3\u30c8<\/strong>\u304c\u91cd\u8996\u3055\u308c\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u5ddd\u8d8a\u306e\u3046\u306a\u304e\u8077\u4eba\u306e\u6280\u3092\u9593\u8fd1\u3067\u898b\u5b66\u3067\u304d\u307e\u3059\u300d\u3068\u3044\u3046\u8aac\u660e\u6587\u3092\u3001\u305d\u306e\u307e\u307e\u82f1\u8a33\u3057\u3066Viator\u306b\u63b2\u8f09\u3057\u3066\u3082\u3001\u7af6\u5408\u3059\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u306e\u4f53\u9a13\u5546\u54c1\u306e\u4e2d\u3067\u57cb\u3082\u308c\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;Witness a 40-year master craftsman fillet a live eel before your eyes \u2014 a centuries-old Tokyo-style technique rarely seen even by locals.&#8221;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u3088\u3046\u306b\u3001<strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u95a2\u5fc3\u306b\u5408\u308f\u305b\u3066\u300c\u58f2\u308c\u308b\u6587\u8108\u300d\u3092\u518d\u69cb\u7bc9\u3059\u308b<\/strong>\u306e\u304c\u3001\u30ed\u30fc\u30ab\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u771f\u4fa1\u3067\u3059\u3002\u7ffb\u8a33\u306e\u6b63\u78ba\u3055\u3060\u3051\u3067\u306a\u304f\u3001<strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7684\u306a\u8a34\u6c42\u529b<\/strong>\u304c\u554f\u308f\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u591a\u8a00\u8a9e\u5c55\u958b\u306f\u300c\u82f1\u8a9e\u3060\u3051\u300d\u3067\u306f\u4e0d\u5341\u5206<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">2025\u5e74\u306e\u8a2a\u65e5\u5916\u5ba2\u306e\u5185\u8a33\u3092\u898b\u308b\u3068\u3001\u4e2d\u56fd\u3001\u97d3\u56fd\u3001\u53f0\u6e7e\u3001\u9999\u6e2f\u3001\u30bf\u30a4\u306a\u3069\u30a2\u30b8\u30a2\u570f\u304b\u3089\u306e\u65c5\u884c\u8005\u304c\u5927\u304d\u306a\u5272\u5408\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002<strong>\u82f1\u8a9e\u3060\u3051\u3067\u306a\u304f\u3001\u4e2d\u56fd\u8a9e\uff08\u7c21\u4f53\u5b57\u30fb\u7e41\u4f53\u5b57\uff09\u3001\u97d3\u56fd\u8a9e\u3001\u30bf\u30a4\u8a9e\u306a\u3069\u3078\u306e\u5c55\u958b<\/strong>\u304c\u3001\u96c6\u5ba2\u306e\u6700\u5927\u5316\u306b\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7279\u306b\u3001\u98df\u6587\u5316\u3092\u30c6\u30fc\u30de\u306b\u3057\u305f\u4f53\u9a13\u3067\u306f\u3001<strong>\u98df\u6750\u540d\u3084\u30a2\u30ec\u30eb\u30ae\u30fc\u60c5\u5831\u306e\u6b63\u78ba\u306a\u7ffb\u8a33<\/strong>\u304c\u4fe1\u983c\u69cb\u7bc9\u306e\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002\u300c\u3046\u306a\u304e\u300d\u3092\u4e2d\u56fd\u8a9e\u3067\u300c\u9cd7\u9c7c\uff08\u30de\u30f3\u30e6\u30fc\uff09\u300d\u3068\u8a33\u3059\u306e\u306f\u7c21\u5358\u3067\u3059\u304c\u3001\u300c\u56fd\u7523\u3046\u306a\u304e\u300d\u300c\u6d3b\u304d\u7de0\u3081\u300d\u300c\u6c5f\u6238\u524d\u300d\u3068\u3044\u3063\u305f<strong>\u4ed8\u52a0\u4fa1\u5024\u3092\u4f1d\u3048\u308b\u8868\u73fe<\/strong>\u3092\u3069\u3046\u8a33\u3059\u304b\u3067\u3001\u5546\u54c1\u306e\u9b45\u529b\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5730\u57df\u89b3\u5149\u3068\u591a\u8a00\u8a9e\u6226\u7565\u2014\u2014\u300c\u30b0\u30ed\u30fc\u30ab\u30eb\u300d\u3068\u3044\u3046\u8996\u70b9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e9\u30dc\u305f\u307e\u304c\u63b2\u3052\u308b\u300c\u6301\u7d9a\u53ef\u80fd\u306a\u89b3\u5149\u5730\u57df\u3065\u304f\u308a\u300d\u3068\u3044\u3046\u30d3\u30b8\u30e7\u30f3\u306f\u3001\u5358\u306b\u5916\u56fd\u4eba\u89b3\u5149\u5ba2\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<strong>\u5730\u57df\u306e\u6b74\u53f2\u30fb\u6587\u5316\u30fb\u4eba\u306e\u9b45\u529b\u3092\u3001\u6d88\u8cbb\u3055\u308c\u308b\u306e\u3067\u306f\u306a\u304f\u300c\u7406\u89e3\u3055\u308c\u308b\u300d\u5f62\u3067\u5c4a\u3051\u308b\u3053\u3068<\/strong>\u3002\u305d\u3057\u3066\u3001\u305d\u306e\u4f53\u9a13\u304c\u5730\u57df\u7d4c\u6e08\u3068\u5730\u57df\u306e\u8a87\u308a\u3092\u6301\u7d9a\u7684\u306b\u652f\u3048\u3066\u3044\u304f\u3053\u3068\u2014\u2014\u3053\u308c\u304c\u76ee\u6307\u3059\u3079\u304d\u59ff\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u306e\u305f\u3081\u306b\u306f\u3001<strong>\u300cGlobal\uff08\u4e16\u754c\u6a19\u6e96\uff09\u300d\u3068\u300cLocal\uff08\u5730\u57df\u56fa\u6709\uff09\u300d\u3092\u4e21\u7acb\u3055\u305b\u308b\u8a00\u8a9e\u6226\u7565<\/strong>\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30a2\u30c3\u30c8\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u306f\u3001\u3053\u308c\u3092<strong>\u300c\u30b0\u30ed\u30fc\u30ab\u30eb\u8a00\u8a9e\u6226\u7565\u300d<\/strong>\u3068\u547c\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b0\u30ed\u30fc\u30ab\u30eb\u8a00\u8a9e\u6226\u7565\u306e3\u3064\u306e\u67f1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. \u6b63\u78ba\u3055\uff08Accuracy\uff09<\/strong><br>\u8aa4\u8a33\u3084\u60c5\u5831\u306e\u6b20\u843d\u306f\u3001\u30b2\u30b9\u30c8\u306e\u5b89\u5168\u3084\u4fe1\u983c\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002\u7279\u306b\u98df\u6587\u5316\u4f53\u9a13\u3067\u306f\u3001\u30a2\u30ec\u30eb\u30ae\u30fc\u60c5\u5831\u3084\u8abf\u7406\u6cd5\u306e\u8aac\u660e\u306b\u6b63\u78ba\u3055\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. \u6587\u5316\u9069\u5408\u6027\uff08Cultural Relevance\uff09<\/strong><br>\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u6587\u5316\u7684\u80cc\u666f\u306b\u5408\u308f\u305b\u305f\u8868\u73fe\u3092\u9078\u3076\u3053\u3068\u3067\u3001\u300c\u81ea\u5206\u3054\u3068\u300d\u3068\u3057\u3066\u53d7\u3051\u6b62\u3081\u3066\u3082\u3089\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. \u7269\u8a9e\u6027\uff08Storytelling\uff09<\/strong><br>\u60c5\u5831\u306e\u7f85\u5217\u3067\u306f\u306a\u304f\u3001\u5730\u57df\u306e\u6b74\u53f2\u3084\u8077\u4eba\u306e\u60f3\u3044\u3092\u300c\u7269\u8a9e\u300d\u3068\u3057\u3066\u4f1d\u3048\u308b\u3053\u3068\u3067\u3001\u4f53\u9a13\u306e\u8a18\u61b6\u4fa1\u5024\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ddd\u8d8a\u306e\u3046\u306a\u304e\u30c4\u30a2\u30fc\u304c\u76ee\u6307\u3059\u300c\u98df\u6587\u5316\u3092\u4e94\u611f\u3067\u697d\u3057\u3080\u4f53\u9a13\u300d\u306f\u3001\u3053\u306e3\u3064\u306e\u67f1\u304c\u3059\u3079\u3066\u63c3\u3063\u3066\u3053\u305d\u3001\u4e16\u754c\u4e2d\u306e\u30b2\u30b9\u30c8\u306b\u5c4a\u304f\u3082\u306e\u306b\u306a\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081\u2014\u2014\u4f53\u9a13\u306e\u4fa1\u5024\u3092\u300c\u8a00\u8449\u306e\u529b\u300d\u3067\u6700\u5927\u5316\u3059\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5730\u57df\u30c7\u30b6\u30a4\u30f3\u30e9\u30dc\u3055\u3044\u305f\u307e\u304c\u624b\u304c\u3051\u308b\u5ddd\u8d8a\u306e\u98df\u6587\u5316\u4f53\u9a13\u30c4\u30a2\u30fc\u306f\u3001<strong>\u5730\u65b9\u89b3\u5149\u306e\u65b0\u3057\u3044\u30e2\u30c7\u30eb\u30b1\u30fc\u30b9<\/strong>\u3068\u3057\u3066\u6ce8\u76ee\u306b\u5024\u3057\u307e\u3059\u3002\u5730\u57df\u8cc7\u6e90\u3092\u6398\u308a\u8d77\u3053\u3057\u3001\u8077\u4eba\u3068\u9023\u643a\u3057\u3001\u30b2\u30b9\u30c8\u306e\u58f0\u3092\u53cd\u6620\u3057\u3066\u9032\u5316\u3055\u305b\u3066\u3044\u304f\u2014\u2014\u3053\u306e\u59ff\u52e2\u306f\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u89b3\u5149\u306e\u3042\u308b\u3079\u304d\u59ff\u305d\u306e\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u56de\u306e\u4f8b\u306b\u9650\u3089\u305a\u3001\u5730\u65b9\u89b3\u5149\u306e\u4fa1\u5024\u3092\u56fd\u5185\u5916\u306b\u5c4a\u3051\u308b\u305f\u3081\u306b\u306f\u3001<strong>\u300c\u8a00\u8a9e\u300d\u3068\u3044\u3046\u6700\u5f8c\u306e\u30cf\u30fc\u30c9\u30eb<\/strong>\u3092\u8d8a\u3048\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u30ac\u30a4\u30c9\u306e\u80b2\u6210\u3001OTA\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u9069\u5316\u3001\u591a\u8a00\u8a9e\u5c55\u958b\u2014\u2014\u305d\u308c\u305e\u308c\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u3001\u5c02\u9580\u7684\u306a\u8a00\u8a9e\u6226\u7565\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30c3\u30c8\u30b0\u30ed\u30fc\u30d0\u30eb\u306f\u3001\u7ffb\u8a33\u30fb\u30ed\u30fc\u30ab\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30fb\u7570\u6587\u5316\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u7814\u4fee\u3092\u901a\u3058\u3066\u3001<strong>\u5730\u57df\u306e\u7269\u8a9e\u3092\u4e16\u754c\u306b\u5c4a\u3051\u308b\u304a\u624b\u4f1d\u3044<\/strong>\u3092\u3057\u3066\u3044\u307e\u3059\u3002\u300c\u3046\u3061\u306e\u4f53\u9a13\u3092\u3001\u3082\u3063\u3068\u591a\u304f\u306e\u5916\u56fd\u4eba\u306b\u5c4a\u3051\u305f\u3044\u300d\u2014\u2014\u305d\u3093\u306a\u60f3\u3044\u3092\u304a\u6301\u3061\u306e\u89b3\u5149\u4e8b\u696d\u8005\u306e\u65b9\u306f\u3001\u305c\u3072\u4e00\u5ea6\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53c2\u8003\uff1a<a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000016.000181885.html\" target=\"_blank\" rel=\"noopener\">\u3010\u682a\u5f0f\u4f1a\u793e\u5730\u57df\u30c7\u30b6\u30a4\u30f3\u30e9\u30dc\u3055\u3044\u305f\u307e\u3011 \u5ddd\u8d8a\u306e\u5730\u57df\u8cc7\u6e90\u3092\u6d3b\u7528\u3057\u305f\u98df\u6587\u5316\u4f53\u9a13\u30c4\u30a2\u30fc\u3092\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\uff01\uff08PR TIMES\uff09<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u57fc\u7389\u770c\u5ddd\u8d8a\u5e02\u3067\u5c55\u958b\u3055\u308c\u3066\u3044\u308b\u300c\u98df\u6587\u5316\u4f53\u9a13\u30c4\u30a2\u30fc\u300d\u304c\u30012026\u5e746\u6708\u306b\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3055\u308c\u308b\u3053\u3068\u304c\u767a\u8868\u3055\u308c\u307e\u3057\u305f\u3002\u308a\u305d\u306a\u30b0\u30eb\u30fc\u30d7\u306e\u682a\u5f0f\u4f1a\u793e\u5730\u57df\u30c7\u30b6\u30a4\u30f3\u30e9\u30dc\u3055\u3044\u305f\u307e\uff08\u4ee5\u4e0b\u300c\u30e9\u30dc\u305f\u307e\u300d\uff09\u304c\u624b\u304c\u3051\u308b\u3053\u306e\u30c4\u30a2\u30fc\u306f\u3001\u8001\u8217\u3046\u306a\u304e\u5c02\u9580\u5e97\u300c\u3046 [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3743,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","swell_btn_cv_data":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[117],"tags":[],"class_list":["post-3732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prtimes"],"_links":{"self":[{"href":"https:\/\/www.atglobal.co.jp\/chotto-global\/wp-json\/wp\/v2\/posts\/3732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atglobal.co.jp\/chotto-global\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atglobal.co.jp\/chotto-global\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atglobal.co.jp\/chotto-global\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atglobal.co.jp\/chotto-global\/wp-json\/wp\/v2\/comments?post=3732"}],"version-history":[{"count":2,"href":"https:\/\/www.atglobal.co.jp\/chotto-global\/wp-json\/wp\/v2\/posts\/3732\/revisions"}],"predecessor-version":[{"id":3745,"href":"https:\/\/www.atglobal.co.jp\/chotto-global\/wp-json\/wp\/v2\/posts\/3732\/revisions\/3745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atglobal.co.jp\/chotto-global\/wp-json\/wp\/v2\/media\/3743"}],"wp:attachment":[{"href":"https:\/\/www.atglobal.co.jp\/chotto-global\/wp-json\/wp\/v2\/media?parent=3732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atglobal.co.jp\/chotto-global\/wp-json\/wp\/v2\/categories?post=3732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atglobal.co.jp\/chotto-global\/wp-json\/wp\/v2\/tags?post=3732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}