Market ResearchAccelerate your Japan strategy with CQ Business®
Market Research
With “human eyes” in 60 countries,
make your Japan strategy a sure thing.
AtGlobal’s 200+ in-country staff across 60 countries directly research the target market’s trends, regulations, and consumer psychology. From private companies to government agencies, we support your entry into Japan (and beyond).
The Risks Hidden in AI-Only Research
AI-powered market research has spread in recent years, but decisions about entering a market involve factors that AI alone cannot address.
“Should sell”
but doesn’t
AI demand forecasts tend to overestimate real purchase intent many times over. Trust those numbers and launch, and a mountain of unsold inventory awaits.
Can’t read
the local “vibe”
Today’s AI models rely on English-centric data. The diverse cultural backgrounds and values of Asia aren’t fully reflected, risking a disconnect from how things actually feel on the ground.
Can’t spot
“fake laws”
AI can plausibly fabricate regulations. Take them at face value and you head straight into compliance violations and fines.
These risks don’t arise because AI is a “bad tool”
they arise because the expertise of people who know the market is missing.
AtGlobal’s Research Strengths
01
Verify the numbers — grasp “real demand” through on-the-ground research in 60 countries.
Our 200+ in-country staff directly access actual stores, consumers, and distribution channels, delivering as primary information the very thing internet data can’t show: whether it will actually sell.
02
Read the local “vibe” — capture true local sentiment with CQ (cultural intelligence).
Experts fluent in the target market’s language and business customs accurately interpret consumers’ real feelings and how a brand is received, in local context. For meetings, interpreters who understand relationship-building accompany your business.
03
Protect accuracy — bring legal risk close to zero with internationally certified controls.
Human experts directly scrutinize local laws and certification requirements. Under rigorous controls based on ISO 27001 and the Privacy Mark, we eliminate the risk of confidential-information leaks, so you can entrust your research with confidence.
Research Track Record
AtGlobal has a diverse research track record across many industries—from market research and channel development to local surveys and interviews. Not limited to one country, we combine the best methods for global needs spanning the U.S., East Asia, the Middle East, and more.
View our research case studies
By research category
Market-entry and channel-development research make up about half of our projects, with flexible support ranging from regulatory checks to product/competitor research and on-the-ground sales execution.
Major Cases by Category
Market & Channel Research
Market-potential and entry-condition research in emerging markets, channel-development research spanning ASEAN, North America and the EU, Taiwan market-trend and new-channel research, local consumer focus group interviews, and more.
Regulatory Research
Import-regulation research for veterinary pharmaceuticals, regulatory and demand research on the feasibility of material exports, certification-requirement research for overseas building materials, and more.
Product & Competitor Research
Hygiene-product and competitor research in major countries, competitor and technology-trend research in the U.S. bedding market, consumer insights through large-scale quantitative surveys, and more.
Sales & Execution Support
Local-language appointment setting and meeting accompaniment, distributor and channel development, on-site event management on the client’s behalf, and more.
By target region
Centered on East and Southeast Asia, with a strong track record in the U.S., the Middle East, and multi-country global projects as well.
Major Cases by Region
Multi-country (Global)
Partner development in India and Vietnam, channel development spanning ASEAN, North America and the EU, multi-country regulatory research for veterinary pharmaceuticals, product and competitor research across five major countries, and more.
East Asia (Taiwan, Hong Kong)
Taiwan market-trend research, focus group interviews and sales representation, regulatory and demand research for material exports to Hong Kong, and more.
Southeast & South Asia (Thailand, India, Cambodia)
Test-kit rollout and sales representation in Thailand, channel and manufacturer research in India, trade-practice interviews in Cambodia, and more.
U.S. & Middle East
Competitor and technology research in the U.S. air-bed market, certification-requirement research and local-company interviews for building materials in the UAE (expanding into Saudi Arabia), and more.
By method
Desk research forms the foundation, complemented by local interviews, surveys, and sales/execution support tailored to each project’s objectives.
Major Cases by Method
Desk Research
Organizing each country’s regulatory and certification requirements, comparing competitor specifications, compiling local company lists by use case, and more.
Local Interviews
Interviews with 13 public and private organizations in Cambodia, demand interviews with a Hong Kong cement company, phone outreach to UAE facade companies, and more.
Surveys & Focus Group Interviews
Large-scale quantitative surveys in China, focus group interviews with pre-survey questionnaires in Taiwan, and more.
Sales Representation & Execution Support
Local-language appointment setting and meeting accompaniment, distributor development, event management on the client’s behalf, and more.
Tell us your research needs first.
We’ll propose the best research plan for your target market, industry, and objectives.
Contact UsCountries & Regions We Cover
66countries & regions
2,300+registered professionals
- No registered talent
- Office (Tokyo, Taiwan)
Countries and regions by headcount range
20 or more10 countries & regions
East Asia Japan, South Korea, China, Taiwan
Southeast Asia Indonesia, Malaysia, Thailand, Cambodia
North America United States
Europe France
10–197 countries & regions
Southeast Asia Vietnam, Myanmar
South Asia India
North America Canada
Europe United Kingdom, Germany
Middle East & Africa Egypt
5–912 countries & regions
East Asia Mongolia, Hong Kong
Southeast Asia Singapore, Philippines
South Asia Nepal
Latin America Brazil
Europe Netherlands, Türkiye, Spain, Italy
Oceania Australia, New Zealand
1–437 countries & regions
Southeast Asia Laos
South Asia Bangladesh, Sri Lanka
Central Asia Kazakhstan, Uzbekistan
North America Mexico
Latin America Argentina, Bolivia, Paraguay, Colombia, Ecuador, Peru
Europe North Macedonia, Switzerland, Estonia, Portugal, Greece, Russia, Sweden, Poland, Finland, Denmark, Hungary, Georgia, Cyprus, Slovenia, Austria, Belgium, Ireland, Bosnia and Herzegovina, Ukraine
Middle East & Africa Israel, Saudi Arabia, Algeria, Palestine, United Arab Emirates
Oceania French Polynesia
As of October 2026
Why Local Experts Ensure Accuracy
What a market-entry decision needs isn’t the volume of data. Whether the information is accurate, and whether it fits the local context, decides success or failure.
Here is how AtGlobal’s research differs from AI-only research.
| AtGlobal | AI-only | |
|---|---|---|
| Cultural & linguistic adaptability | 200+ in-country staff across 60 countries reflect the latest culture and business customs in real time. | Biased toward Western-centric data, with a high risk of misreading local euphemisms and taboos. |
| Reliability of demand forecasts | Backed by primary data from real fieldwork. | Tends to overestimate purchase intent; accuracy degrades further as segments are subdivided. |
| Accuracy of regulatory research | Experts directly scrutinize local law. | Risk of generating fictitious laws and inaccurate requirements through hallucination. |
| Quality of insight | Reads the “unspoken context” and delivers insight that maps directly to management decisions. | Stops at a surface-level “summary,” never reaching strategic insight. |
| Information security | Full protection via ISO 27001 and the Privacy Mark. | Data-leak risk from entering confidential information into prompts. |
Strategic judgment, cultural interpretation, regulatory verification—none can be done accurately without experts who know the market.
AtGlobal has 200+ in-country staff across 60 countries who directly verify the target market, regulations, and consumer psychology.
Because it’s primary information gathered locally—not secondhand internet data—it can be trusted as the basis for management decisions.
We’ll propose the best research plan for your target market and product.
The first consultation is free.
Book a free consultation
ISO 27001 certified
60 countries
200+ in-country staff
Service Packages
We’ll propose the best research plan for your objectives, budget, and required depth.
PACKAGE A
Simple Spot Research
Timeline: 2–3 weeks
Confirms the existence of 1–2 specific items (e.g., whether a regulation exists, identifying the competent authority). Desk research mainly from public sources.
For those who “just want to know if a regulation exists”
or “want a first overview.”
or “want a first overview.”
PACKAGE B
Standard Research (Single Theme)
Timeline: 1–1.5 months
Either legal or market research. One country, 1–3 items. Public sources plus local inquiries as needed.
For those who “want detail on a specific regulation”
or “want a one-country market overview.”
or “want a one-country market overview.”
★ Most popular
PACKAGE C
Standard Research (Combined Theme)
Timeline: 1.5–2.5 months
Combined legal + market research. 1–2 countries, multiple items. Public sources plus local primary-information gathering.
For those who “want to judge entry from both regulatory and market angles”
or “compare multiple countries.”
or “compare multiple countries.”
PACKAGE D
Research with Expert Verification
Timeline: 2+ months
Detailed research including formal verification with local lawyers and certification bodies. Involves paid consultation with local experts.
For those who “need a legal opinion for an investment decision”
or “want to confirm the authority’s official interpretation.”
or “want to confirm the authority’s official interpretation.”
Detailed Package Comparison
← Scroll horizontally →
| Items / PACKAGE | PACKAGE A Simple Spot | PACKAGE B Standard (Single) | PACKAGE C Standard (Combined) ★ Popular | PACKAGE D Expert Verification | Custom Comprehensive |
|---|---|---|---|---|---|
| Methods / sources | |||||
| Public-source desk researchweb, official gazette, statistics | ✓ | ✓ | ✓ | ✓ | ✓ |
| General inquiries to local contactsanonymous phone/email | ✕ | △as needed | ✓ | ✓ | ✓ |
| Paid expert consultation & opinionslocal lawyers/experts | ✕ | ✕ | ✕ | ✓ | △depends |
| Scope | |||||
| Number of countries | 1 | 1 | 1–2 | 1 (in principle) | multiple |
| Number of items | 1–2e.g., licensing | 1–3 | multiple (comprehensive) | deep dive on a specific issue | unlimited |
| Theme area | legal or market | legal or market | legal + market | mainly legal/regulatory | composite |
| Output / terms | |||||
| Delivery format | Word/Excelsummary | PPT/Worddetailed | PPT/Worddetailed with implications | Detailed report+ expert opinion | Your specifiedformat |
| Target timeline | 2–3 wks | 1–1.5 mo | 1.5–2.5 mo | 2+ mo | TBD |
| Estimated cost | By quote | By quote | By quote | By quote | By quote |
*The above are guidelines and vary by target country and number of items. Please contact us for details.
Important: positioning and legal nature of the service (all packages).
Our research is intended to provide and analyze information to support decision-making.
■ Relation to legal advice
Deliverables are information, not “legal advice” by an attorney; please confirm final legal judgments with a professional as needed.
■ Positioning of expert verification (Package D etc.)
Confirming a local lawyer’s view aims to raise the accuracy and reliability of the research.
■Final decisions
Final legal interpretation and business decisions rest with the client.
Research Methods
Research to protect intellectual property (patents, trademarks, designs, copyrights) and maintain competitiveness. We obtain competitor products and related materials from markets worldwide and, with partner patent attorneys, support IP strategy and legal response.
Investigate market size, competitor activity, and local user needs in a specific country, such as Japan, to build an effective sales strategy. Quantitative surveys are the main method, but interview and on-site research are also used. Essential for business-strategy development.
Mainly survey-based: grasp overall trends and quantitatively test hypotheses. Using web, mail, and phone surveys, we design the right study for your needs—enabling data-driven decisions and effective strategy.
Gather information via literature, internet, interviews, and visits to understand the subject in depth. Hearing respondents freely can surface insights you hadn’t noticed.
Beyond quantitative and qualitative, we can customize the methodology to your specific research needs and objectives.
Thoroughly research and report the laws required to launch products and services in a market such as Japan. Using our ~60-country researcher network, we clarify country-specific requirements like medical-device approval standards and sales-license conditions, minimizing legal risk and supporting evidence-based decisions.
Process
STEP
Initial Consultation
We discuss objectives and detailed requirements by web meeting or phone; if confidential information is involved, we sign an NDA.
STEP
Order
Formal order by email or purchase order, with required documents signed.
STEP
Research Planning
We prepare the research plan, work instructions, and report format, and appoint a project manager.
STEP
Plan Approval & Start
We explain the plan and, after your approval, begin the formal work.
STEP
Fieldwork
Specialist researchers in each country conduct the study while the project manager manages progress.
STEP
Quality Check
In-house double-checking to raise quality.
STEP
Delivery
We deliver the research report (interim delivery also possible).
STEP
Aftercare
We respond to additional requests.
FAQ
Contact
Feel free to contact us.
