CQ ConsultingCross-cultural training built on CQ Business®

To get results in international business, language skills alone aren’t enough. “CQ”—the ability to understand other cultures and adapt flexibly to the situation—an ability increasingly valued even by the world’s largest companies—is essential. “CQ Business®” is our original program that adapts CQ theory to the Japanese business environment, systematically building cross-cultural understanding and effective communication.

AtGlobal has delivered training programs trusted by many companies. To develop globally capable people—and to help international teams succeed in Japan—put our expertise and track record to work.

※CQ Business® is a registered trademark of AtGlobal, Ltd.

Hands-On CQ Seminar to Ease the Anxiety of Welcoming Foreign Talent

We held a seminar at Kumamoto Electric Railway on how to work with newly joining foreign employees. Understanding differences in culture and values, the company built a smooth onboarding system and lifted existing staff’s communication skills. Case study: “To protect the community’s mobility—Kumamoto Electric Railway’s pursuit of true multicultural coexistence with foreign talent.”

Do you have these concerns about developing globally capable people?

  • Employees’ language skills have improved, but they still can’t communicate well in real global business.
  • Communication with overseas and Japan-based sites isn’t smooth, hampering project progress.
  • Developing global talent takes too much time and cost, and the results are hard to see.
  • Having entered the market, we’re struggling with differences in local business customs and culture.

AtGlobal has the solutions!

ProgramSeminars by Challenge

Our global-business training is customized to your goals, group size, and format. The following are example programs.

Enhancing Global Business Skills

Language ability alone is not enough to thrive in global business. This seminar systematically teaches “CQ”—the ability to collaborate with diverse people—and helps turn cultural and behavioral differences into team strengths.

Training Themes:

  • Understanding yourself and other cultures
  • Leadership that leverages diversity
  • Global dialogue skills
  • Acquiring practical skills
CQ Businessセミナー

Study Abroad & Overseas Training Preparation

To ensure study abroad is more than just an “experience,” this seminar builds the communication skills needed to overcome cultural barriers and build trust in intercultural settings.

Training Themes:

  • Understanding the “why” behind different cultures
  • Expressing opinions with confidence
  • Learning adaptation strategies from mistakes
  • Practicing real dialogue skills
CQ留学準備セミナー

Achievement

AtGlobal’s CQ Business® seminars have been adopted by major companies, government agencies, universities, and more—across all sizes and industries.

貝印株式会社

Kai Corporation

近畿日本ツーリスト株式会社

Kinki Nippon Tourist

パラマウントベッド株式会社

Paramount Bed

熊本電気鉄道株式会社

Kumamoto Electric Railway

And many more (in no particular order, honorifics omitted).

ReasonWhy Companies Choose AtGlobal

CQ Businessによる真のグローバル力

01

True Global Capability through CQ Business®

Our training is based on CQ Business®, a curriculum that emphasizes not just language but cross-cultural understanding and communication in business contexts. Through practical role-plays and case studies, we build abilities usable in real business situations.

02

A Cultural Bridge that Connects the World

Our programs teach differences in cross-cultural communication styles and effective information-sharing, reducing miscommunication with overseas (and Japan) sites and enabling smooth project operation.

世界を繋ぐ、文化の架け橋
効率と効果の融合、カスタム研修

03

Efficiency Meets Impact—Custom Training

We provide efficient programs customized to your specific needs, designed for high impact in a short time, with clear evaluation criteria that make ROI visible.

04

Know the Local, Win Globally

Our training deepens understanding of the cultural background and business customs of your target market. Through lectures by instructors with long overseas experience and workshops using real business scenarios, we support smooth operations on the ground.

現地を知り、世界で勝つ

Impact & Feedback

The vast majority of participants expressed high satisfaction with our seminars, reporting a deepened understanding of cross-cultural communication.
※Aggregated data from multiple seminars (n=119).

Seminar Satisfaction

98%

Satisfied
Very Satisfied
Dissatisfied

Cross-Cultural Understanding

99%

Deepened
Greatly Deepened
Did Not Deepen Much

Impression of the Instructor

95%

Excellent
Good
Average

VoiceWhat Participants Say

What I strongly felt after taking this seminar is that the content goes far beyond mere ‘methods for working with foreign talent.’ I was able to deeply understand that, in terms of communicating with others, these are extremely important and essential skills for organizational management even among Japanese colleagues.

— Participant, CQ Seminar on Working with Foreign Talent

Taking this seminar largely relieved my anxiety about welcoming foreign talent. Not only did I learn specific ways to speak and interact with them, but I also learned the premise that ‘sometimes what we communicate isn’t understood correctly,’ and the appropriate ways to handle such situations. It was incredibly informative.

— Participant, CQ Seminar on Working with Foreign Talent

Through the instructor’s specific case studies and exchanging opinions with other participants, I deepened not only my knowledge but also my practical understanding.

— Participant, Global Talent Development CQ Seminar

I realized that the Japanese way of working is quite unique, and it truly clicked for me that our company’s current decision-making processes are extremely Japanese.

— Participant, CQ Business® Training

Although the theme was Cultural Intelligence (CQ), I feel these insights will be highly applicable in the workplace as a way to bridge gaps in thinking among Japanese colleagues, such as the generational gap.

— Participant, CQ Business® Training

When encountering different cultures, there are times when you might think, ‘Why don’t they understand?’ However, learning to pause and consider that our underlying values might be different will, I believe, lead to broadening my own tolerance and adaptability.

— Participant, CQ Business® Training

It was a very interesting seminar. ‘Diversity is an opportunity’ is a wonderful phrase!

— Vietnamese Student, Global Talent Development CQ Seminar

I feel that knowing one’s own culture and having respect and understanding for other cultures will lead to success in international environments and multicultural coexistence.

— Japanese Student, Global Talent Development CQ Seminar

Caseセミナー事例

“Cross-Cultural Management” Hands-On Seminar for Successful Hiring & Retention of Foreign Talent

A 2-day practical webinar for business people involved in hiring and educating foreign talent, raising CQ. It visualizes differences in “invisible values” with indicators, solving on-site communication breakdowns and early turnover and turning diversity into organizational strength.

異文化マネジメント実践セミナー

Hands-On CQ Seminar to Ease First-Time Anxiety About Welcoming Foreign Talent

Held at Kumamoto Electric Railway, a seminar on working with newly joining foreign employees. By understanding differences in culture and values, the company built a smooth onboarding system and lifted existing staff’s communication skills.

熊本電気鉄道株式会社

CQ Writing Seminar for Overseas-Trade Staff

Held with Alibaba Co. to learn culturally intelligent writing (CQ Translation®) aimed at raising reply rates from overseas buyers and building trust. For companies whose staff handle overseas sales and new-business development.

ライティングセミナー風景の画像

Instructor

For AtGlobal’s global-business training, specialists in each field deliver according to the program. Interviews with instructors are also available—please contact us for details.

KT

Koichi KT Tamura

Over 33 years of experience with global firms such as PwC, The Carlyle Group, Deloitte, and EY, in M&A advisory, strategy consulting, investment banking, private equity, and related areas. Served at Deloitte and EY as Global Senior Partner, member of the Global Executive Committee, and in leadership roles including Head of M&A and Regional Leader. Also served as Dean of the Deloitte University Leadership Program, with a strong passion for leadership and talent development. Currently advisor to Japan Activation Capital, and board member and advisor to several companies across the U.S., Europe, and Asia, while also teaching as Visiting Professor at Hitotsubashi University ICS MBA Program and the Graduate School of Leadership and Innovation, Shizenkan University. Certified Public Accountant (New York State).

Bonner

Martin C. Bonner

Originally from the UK. Having lived in over 26 countries, mainly in Southeast Asia, for more than 25 years, he has cultivated a deep understanding of Asia’s diverse cultures and nuances.

Leveraging this experience, he has delivered more than 600 CQ coaching and training sessions, advancing intercultural communication and fostering mutual understanding. He is passionate about bridging cultural gaps and supporting strong relationships across diverse backgrounds.

Yukiko Kageyama

At PwC China (Japanese Corporate Division in Shanghai), she worked as a senior translator/interpreter, handling conference interpreting in Japanese, English, and Chinese, and translating financial documents in accounting audits and deals. She deepened her expertise both in interpreting and in practical business operations.

Currently, as a CQ Business instructor, she provides training focusing on interpreting and intercultural adaptability, teaching the perspectives and skills needed to build trust and collaborate across cultures.

Kosuke Fujiyama

CQ Business® Communication Advisor. 20+ years in translation, with project management and multilingual-QA experience on many GAFAM projects. As QA lead, he runs internal readability training and skill-up programs. Drawing on his junior/senior-high years in New Jersey (US) and years of multicultural, multilayered communication experience, he plans and delivers corporate and government seminars on effective dialogue across differing values and stronger internal coordination. Kobe University, Faculty of Economics. CQ Certified.

パートナー講師

Partner Instructor

20+ years at Gartner, Capgemini, and several Japanese consulting firms providing IT, DX, strategy consulting, and PMO services. Across automotive, machinery, shipping, telecom, gaming platforms, hotels, healthcare/mega-pharma, banking, transport, agriculture, and education, supported supply-chain reform, IT/information-security governance, DX visioning, global IT transformation, business launch, and core-system builds. As a trainer, 200+ sessions in cross-cultural communication, project management, change management, logical/critical thinking, presentation, coaching, and facilitation.

StepHow Our Training Works

We provide flexibly customized training to your needs, working closely with you at each step to achieve maximum impact.

STEP
Preparation
  • Propose customized training materials
  • Confirm corporate guidelines and schedule
  • Assess participant skills and challenges
  • Review past feedback (for repeat clients)
事前準備
STEP
Content Discussion (Phase 1)
  • Align content with client goals
  • Propose the optimal instructor
STEP
Final Adjustments (Phase 2)
  • Deliver finalized materials reflecting feedback
  • Run a quick rehearsal and tech check
  • Confirm the final participant list
STEP
Seminar Day
  • Final briefing before kickoff
  • Execute the training session
  • Gather immediate feedback
セミナー当日
STEP
Follow-Up
  • Share detailed feedback mutually
  • Outline improvements for the next session
フォローアップ

FAQ

What is CQ?

Cultural Intelligence Quotient (CQ) is the skill of acting effectively across different cultures. You learn to understand your own culture, respect others, and communicate across cultural boundaries.

Why is CQ important?

Research suggests that a large share of our actions and communication is rooted in culture. In global business, differences in language and values often lead to misunderstandings and conflicts, so cultural understanding is essential.

What can be learned in CQ Training (Global Business Training)?

Participants learn how their behavior and thinking are influenced by culture, and acquire communication skills to build stronger relationships with diverse clients and colleagues.

How is the training run?

The process includes preparation, content discussion, submission of a revised draft, and the seminar itself. We assess participants’ skills and challenges in advance, align with the instructor(s), and hold pre- and post-seminar reviews.

Who are the instructors?

The lead instructor, Martin C. Bonner, is from the UK and has spent over 25 years across Asia, gaining deep insights into cultural diversity. Through more than 600 coaching and training sessions, he has developed strong skills in intercultural communication.

Is interpreting support available?

Yes, interpreting staff can be provided. Japanese instructors can also be assigned as needed.

Can seminars focus on specific countries or regions?

Yes. Leveraging AtGlobal’s expertise in localization, we can provide authentic insights from local staff or people with first-hand experience in many countries and regions.

Contact
Feel free to contact us.