Turn “Walls” into “Strengths” in Global Business
CQ Business® Seminar Language skills alone are not enough to compete globally. A key driver of global team success is CQ (Cultural Intelligence) — the ability to adapt and work effectively across cultures.
AtGlobal’s CQ Business® Seminar identifies challenges through scientific assessments, then equip participants with concrete methods to turn diversity into a strength through workshops and coaching. This program helps organizations break cultural barriers, unlock the potential of each team member, and elevate overall performance.
VIDEO Are You Facing These “Walls” in Global Business? Business models that succeed domestically fail to perform in local markets. Differences in values and work styles prevent the team from uniting. Instructions and feedback are misunderstood, leading to mistrust. Local hires quit soon after joining. Managers feel isolated—caught between cultural expectations—and experience excessive stress. The root cause may not be language proficiency, but a lack of CQ.
CQ The Power to Take Your Business to the Next Stage
CQ (Cultural Intelligence) is the capability to work effectively with people from diverse cultural backgrounds. AtGlobal’s CQ Business® Seminar goes beyond acquiring knowledge—it provides a systematic way to master practical skills that solve real challenges and transform diversity into organizational strength.
Benefits Leadership that drives multicultural teams and maximizes performance. Freedom from unnecessary misunderstandings and communication stress. Building organizations that turn diverse values into strengths and foster innovation. Negotiation techniques that build trust across cultures. Advantage Assessment and Coaching that Make Challenges Visible Participants take a CQ Assessment in advance to objectively understand their strengths and weaknesses. Based on the results, a combination of workshops and individual coaching delivers an optimized learning plan tailored to each participant’s challenges.
This enables participants to acquire practical, reliable methods for working effectively with people from different cultural backgrounds.
Sample Assessment Dimensions
Collectivism vs. Individualism : Analyzing differences in collaboration style and expression of opinions
Decision-Making Styles : Assessing whether a top-down or consensus-driven approach is preferred
A Systematic Program that Turns Knowing into Doing Through three steps—knowledge, mindset, and skills—participants learn CQ systematically from the ground up. Group work and role-playing based on real business situations develop practical, “living skills” that can be immediately applied in the workplace.
STEP
Foundations of CQ and Understanding Your Own Culture
Why do misunderstandings occur? By understanding the “invisible assumptions” that cultures create, participants establish a foundation to avoid unconscious conflict.
STEP
Intercultural Adaptation Mindset
Learn how to let go of stereotypes such as “because they are from X country” and adopt a way of thinking that turns diversity into an advantage. Instead of merely overcoming differences, participants learn to leverage them.
STEP
Practical Tools and Applications
Acquire cultural metrics and concrete communication frameworks. Practice and refine dialogue techniques that ensure messages are conveyed clearly and received as intended.
Experienced Professional Instructors Professionals with extensive global business experience provide strong support for growth, balancing both theory and practice.
Martin C. Bonner
Originally from the UK, he has more than 25 years of business experience across 26+ countries, primarily in Asia. A specialist in intercultural understanding, he has delivered more than 600 CQ coaching and training sessions. Passionate about bridging cultural divides with a deep grasp of cultural nuances.
Yukiko Kageyama
Former interpreter/translator at PwC China, active on the frontlines of international business. Now a CQ Business® instructor, she focuses on conveying the perspectives and skills needed to build trust with people from different cultural backgrounds, based on her own professional experience.
Audience Managers in charge of overseas assignments or overseas offices Multinational team members aiming to improve productivity Professionals seeking results in global negotiations and meetings. Professionals who feel limited by language training alone DEI (Diversity, Equity & Inclusion) leaders Overview Participants
Team members and leaders engaged in global business
Details
For more information about the program, schedule, and fees, please contact us.
FAQ I’m not confident in my Japanese. Can I still participate? Absolutely. This seminar is designed to build Cultural Intelligence (CQ), a skill separate from language proficiency. The seminar is conducted in English, allowing participants to focus on the content without worrying about language.
Can the training content be customized for our company’s specific challenges? Yes. We will discuss your organization’s specific needs and participants, and propose a program tailored to your situation.
I already have extensive overseas experience. Will I still learn something new? Yes. Many experienced professionals also join this seminar. It helps you articulate and organize the “tacit knowledge” gained from experience using systematic frameworks and tools. This not only provides new insights but also transforms personal experience into reproducible skills that can benefit the entire organization.
Can individuals apply? While training is primarily offered for companies, individual applications are also welcome. There are dedicated sessions for individual participants—please contact us through the inquiry form for details.
Take Your Business
CQ Business® Seminar Schedule : Ongoing
Location : Online
Duration : 1 hour
Capacity : By arrangement
Please feel free to contact us.
