Turn “Walls” into “Strengths” in Global Business
CQ Business® Seminar Language skills alone are not enough to compete globally. A key driver of global team success is CQ (Cultural Intelligence) — the ability to adapt and work effectively across cultures.
AtGlobal’s CQ Business® Seminar identifies challenges through scientific assessments, then equip participants with concrete methods to turn diversity into a strength through workshops and coaching. This program helps organizations break cultural barriers, unlock the potential of each team member, and elevate overall performance.
VIDEO Are You Facing These “Walls” in Global Business? Business models that succeed domestically fail to perform in local markets. Differences in values and work styles prevent the team from uniting. Instructions and feedback are misunderstood, leading to mistrust. Local hires quit soon after joining. Managers feel isolated—caught between cultural expectations—and experience excessive stress. The root cause may not be language proficiency, but a lack of CQ.
CQ The Power to Take Your Business to the Next Stage
CQ (Cultural Intelligence) is the capability to work effectively with people from diverse cultural backgrounds. AtGlobal’s CQ Business® Seminar goes beyond acquiring knowledge—it provides a systematic way to master practical skills that solve real challenges and transform diversity into organizational strength.
Benefits Leadership that drives multicultural teams and maximizes performance. Freedom from unnecessary misunderstandings and communication stress. Building organizations that turn diverse values into strengths and foster innovation. Negotiation techniques that build trust across cultures. Advantage Assessment and Coaching that Make Challenges Visible Participants take a CQ Assessment in advance to objectively understand their strengths and weaknesses. Based on the results, a combination of workshops and individual coaching delivers an optimized learning plan tailored to each participant’s challenges.
This enables participants to acquire practical, reliable methods for working effectively with people from different cultural backgrounds.
Sample Assessment Dimensions
Collectivism vs. Individualism : Analyzing differences in collaboration style and expression of opinions
Decision-Making Styles : Assessing whether a top-down or consensus-driven approach is preferred
A Systematic Program that Turns Knowing into Doing Through three steps—knowledge, mindset, and skills—participants learn CQ systematically from the ground up. Group work and role-playing based on real business situations develop practical, “living skills” that can be immediately applied in the workplace.
STEP
Foundations of CQ and Understanding Your Own Culture
Why do misunderstandings occur? By understanding the “invisible assumptions” that cultures create, participants establish a foundation to avoid unconscious conflict.
STEP
Intercultural Adaptation Mindset
Learn how to let go of stereotypes such as “because they are from X country” and adopt a way of thinking that turns diversity into an advantage. Instead of merely overcoming differences, participants learn to leverage them.
STEP
Practical Tools and Applications
Acquire cultural metrics and concrete communication frameworks. Practice and refine dialogue techniques that ensure messages are conveyed clearly and received as intended.
Experienced Professional Instructors Professionals with extensive global business experience provide strong support for growth, balancing both theory and practice.
Koichi KT Tamura
Over 33 years of experience with global firms such as PwC, The Carlyle Group, Deloitte, and EY, in M&A advisory, strategy consulting, investment banking, private equity, and related areas. Served at Deloitte and EY as Global Senior Partner, member of the Global Executive Committee, and in leadership roles including Head of M&A and Regional Leader. Also served as Dean of the Deloitte University Leadership Program, with a strong passion for leadership and talent development. Currently advisor to Japan Activation Capital, and board member and advisor to several companies across the U.S., Europe, and Asia, while also teaching as Visiting Professor at Hitotsubashi University ICS MBA Program and the Graduate School of Leadership and Innovation, Shizenkan University. Certified Public Accountant (New York State).
Martin C. Bonner
Originally from the UK. Having lived in over 26 countries, mainly in Southeast Asia, for more than 25 years, he has cultivated a deep understanding of Asia’s diverse cultures and nuances.
Leveraging this experience, he has delivered more than 600 CQ coaching and training sessions, advancing intercultural communication and fostering mutual understanding. He is passionate about bridging cultural gaps and supporting strong relationships across diverse backgrounds.
Yukiko Kageyama
At PwC China (Japanese Corporate Division in Shanghai), she worked as a senior translator/interpreter, handling conference interpreting in Japanese, English, and Chinese, and translating financial documents in accounting audits and deals. She deepened her expertise both in interpreting and in practical business operations.
Currently, as a CQ Business instructor, she provides training focusing on interpreting and intercultural adaptability, teaching the perspectives and skills needed to build trust and collaborate across cultures.
Audience Managers in charge of overseas assignments or overseas offices Multinational team members aiming to improve productivity Professionals seeking results in global negotiations and meetings. Professionals who feel limited by language training alone DEI (Diversity, Equity & Inclusion) leaders Overview Participants
Team members and leaders engaged in global business
Details
For more information about the program, schedule, and fees, please contact us.
FAQ I’m not confident in my Japanese. Can I still participate? Absolutely. This seminar is designed to build Cultural Intelligence (CQ), a skill separate from language proficiency. The seminar is conducted in English, allowing participants to focus on the content without worrying about language.
Can the training content be customized for our company’s specific challenges? Yes. We will discuss your organization’s specific needs and participants, and propose a program tailored to your situation.
I already have extensive overseas experience. Will I still learn something new? Yes. Many experienced professionals also join this seminar. It helps you articulate and organize the “tacit knowledge” gained from experience using systematic frameworks and tools. This not only provides new insights but also transforms personal experience into reproducible skills that can benefit the entire organization.
Can individuals apply? While training is primarily offered for companies, individual applications are also welcome. There are dedicated sessions for individual participants—please contact us through the inquiry form for details.
Take Your Business
CQ Business® Seminar Schedule : Ongoing
Location : Online
Duration : 1 hour
Capacity : By arrangement
Please feel free to contact us.
