Global Business TrainingTraining professionals in cross-cultural communication.

In order to succeed in international business, language skills alone are not enough. Global corporations are paying attention to “CQ”—the ability to understand different cultures and adapt effectively to different contexts. CQ Business® is a unique program developed by AtGlobal, Ltd., tailored to the Japanese business environment. It systematically builds intercultural understanding and effective communication skills.

AtGlobal has provided training programs trusted by many companies. For global talent development, we invite you to leverage our expertise and proven track record.

※CQ Business® is a registered trademark of AtGlobal, Ltd.

Developing Future Global Talent

AtGlobal, Ltd. provides CQ training programs for international students, nurturing the next generation of global talent.

Case Study: A seminar at a school of business with a diverse student body learning together

Program

Our global business training is customized to your goals, participant numbers, and delivery format.

Here are some examples of training programs:

Enhancing Global Business Skills

Language ability alone is not enough to thrive in global business. This seminar systematically teaches “CQ”—the ability to collaborate with diverse people—and helps turn cultural and behavioral differences into team strengths.

 Training Themes:

• Understanding yourself and other cultures
• Leadership that leverages diversity
• Global dialogue skills
• Acquiring practical skills

See More About the CQ Business® Seminar

Study Abroad & Overseas Training Preparation

To ensure study abroad is more than just an “experience,” this seminar builds the communication skills needed to overcome cultural barriers and build trust in intercultural settings.

 Training Themes:

• Understanding the “why” behind different cultures
• Expressing opinions with confidence
• Learning adaptation strategies from mistakes
• Practicing real dialogue skills

See More About the CQ Study Abroad Preparation Seminar

Achievement

AtGlobal’s CQ Business Seminars are used by many clients—major corporations, Japanese government agencies, and universities—across industries and scales.

Kai Corporation

Kinki Nippon Tourist Co., Ltd.

And many more (in no particular order, honorifics omitted).

Reason

01

True Global Competence with CQ Business®

AtGlobal’s training is based on CQ Business®. The curriculum prioritizes intercultural understanding and business communication—not just language skills. Through practical role-plays and case studies, participants develop abilities directly applicable in real business.

02

Building Cultural Bridges Across the World

Our programs teach differences in intercultural communication styles and effective ways of sharing information. This reduces miscommunication with overseas offices and enables smoother project management.

03

Customized Training for Efficiency and Impact

AtGlobal offers customized training programs tailored to each client’s needs. Designed for high impact in a short time, the programs include clear evaluation criteria to make return on investment measurable and transparent.

04

Know the Local Context, Win Globally

Our training promotes a deep understanding of cultural backgrounds and business customs in target markets. Lectures from instructors with extensive overseas experience and workshops based on real scenarios support smooth business development abroad.

Voice

The many real-life examples made it very easy to understand. The country-specific insights were fascinating, and I learned practical knowledge. I gave this rating because the topic isn’t relevant for everyone at our company. However, I personally gained important perspectives for engaging with other cultures.

It was highly valuable. I had a vague sense that cultures differ between countries, but this helped me recognize those differences more concretely. It emphasized the importance of correctly understanding each person’s background, instead of treating all ‘foreigners’ the same.

When faced with situations where I thought, ‘Why don’t they understand me?’ I realized that fundamental cultural differences might be at play. That broadened my tolerance and adaptability.

CQ as a concept is very interesting. Unlike IQ and EQ, which measure problem-solving or emotional intelligence, my current understanding of CQ is still knowledge-based. If we can build theories from this knowledge, CQ’s value will gain broader recognition.

I found it educational and engaging. It made me realize how unique Japanese work styles are, and how our decision-making process is very Japanese. If the handout had included more detailed explanations in Japanese, it would have been easier to share with others.

Case

CQ Seminar for University Students

In collaboration with universities, we held seminars to build intercultural communication skills essential for students’ future careers. Targeted at students in faculties such as business and international studies.

CQ Skill-Up Seminar for Foreign Employees

We organized seminars for foreign employees working at Japanese companies. The goal was to deepen understanding of Japan’s unique workplace culture.

Instructor

AtGlobal’s Global Business Training programs are led by specialists in their respective fields, selected according to the specific content of each course.

Koichi KT Tamura

Over 33 years of experience with global firms such as PwC, The Carlyle Group, Deloitte, and EY, in M&A advisory, strategy consulting, investment banking, private equity, and related areas. Served at Deloitte and EY as Global Senior Partner, member of the Global Executive Committee, and in leadership roles including Head of M&A and Regional Leader. Also served as Dean of the Deloitte University Leadership Program, with a strong passion for leadership and talent development. Currently advisor to Japan Activation Capital, and board member and advisor to several companies across the U.S., Europe, and Asia, while also teaching as Visiting Professor at Hitotsubashi University ICS MBA Program and the Graduate School of Leadership and Innovation, Shizenkan University. Certified Public Accountant (New York State).

Martin C. Bonner

Originally from the UK. Having lived in over 26 countries, mainly in Southeast Asia, for more than 25 years, he has cultivated a deep understanding of Asia’s diverse cultures and nuances.

Leveraging this experience, he has delivered more than 600 CQ coaching and training sessions, advancing intercultural communication and fostering mutual understanding. He is passionate about bridging cultural gaps and supporting strong relationships across diverse backgrounds.

Yukiko Kageyama

At PwC China (Japanese Corporate Division in Shanghai), she worked as a senior translator/interpreter, handling conference interpreting in Japanese, English, and Chinese, and translating financial documents in accounting audits and deals. She deepened her expertise both in interpreting and in practical business operations.

Currently, as a CQ Business instructor, she provides training focusing on interpreting and intercultural adaptability, teaching the perspectives and skills needed to build trust and collaborate across cultures.

Step

We provide training flexibly customized to client needs. At every step, we work closely with clients to ensure maximum effectiveness.

STEP

Preparation

Proposal of customized training materials from AtGlobal

Confirming client policies and preferred dates

Assessing participants’ current skills and challenges

Reviewing past feedback (for repeat clients)

STEP

Content Discussion (Phase 1)

Aligning training content with client policies

Selecting and proposing the most suitable instructor

STEP

Final Adjustments (Phase 2)

Delivering the final training materials reflecting client requests

Conducting a rehearsal and checking equipment

Final confirmation of the participant list

STEP

Seminar Day

Final meeting before start

Training delivery

Immediate feedback collection after training

STEP

Follow-Up

Sharing detailed feedback between the client and AtGlobal

Proposing improvements for the next session

FAQ

What is CQ?

Cultural Intelligence (CQ) is the capability to function effectively in culturally diverse settings. It enables you to understand your own culture, respect others, and communicate across cultures.

Why is CQ important?

Research suggests that a large share of our actions and communication is rooted in culture. In global business, differences in language and values often lead to misunderstandings and conflicts, so cultural understanding is essential.

What can be learned in CQ Training (Global Business Training)?

Participants learn how their behavior and thinking are influenced by culture, and acquire communication skills to build stronger relationships with diverse clients and colleagues.

How is the training conducted?

The process includes preparation, content discussion, submission of a revised draft, and the seminar itself. We assess participants’ skills and challenges in advance, align with the instructor(s), and hold pre- and post-seminar reviews.

Who are the instructors?

The lead instructor, Martin C. Bonner, is from the UK and has spent over 25 years across Asia, gaining deep insights into cultural diversity. Through more than 600 coaching and training sessions, he has developed strong skills in intercultural communication.

Is interpreting support available?

Yes, interpreting staff can be provided. Japanese instructors can also be assigned as needed.

Can seminars focus on specific countries or regions?

Yes. Leveraging AtGlobal’s expertise in localization, we can provide authentic insights from local staff or people with first-hand experience in many countries and regions.