Some people may have the image that “social networking means flames. However, a study of past cases of flare-ups shows that most of them were caused by carelessness, and it is possible to prevent flare-ups.
To do this, it is important to create a checklist for avoiding flaming. Specifically, you need to avoid the right “flame wars” as defined by the “Association of SNS Experts.
This doesn’t mean “don’t address these things at all,” but it does mean that you should be more polite in your submissions.
Trouble may also occur due to some cause or misunderstanding. In such cases, the company’s official response can be given through official SNS, which is useful in terms of risk management.