The number of social media users in Vietnam is very high, with 72 million people (73.7% of the population as of January 2021) out of a population of 97.75 million, an increase of 7 million people (10.8%) from the previous year. The most popular social networking service is YouTube with 92% share, Facebook with 91.7% share, and Zalo, Vietnam’s national software, with 91.7% share, and Zalo in third place.
Atglobal provides planning, management and advertising services for all of these social networking sites.