customized search
customized search
Research can be broadly divided into “quantitative research” and “qualitative research,” and while there are research methods suitable for each, there are cases where simply using one or the other method alone will not solve a client’s research objectives or issues.
For example, if you want to send a sample of your product, have the customer use it for a certain period of time, and then get “real opinions” for use in product improvement, simply asking the customer to answer a questionnaire is not enough. Only by qualitatively surveying the respondents from various angles, whether positive or not, to find out why they feel the way they do and what causes it, can we gain a clear and multifaceted understanding of the survey targets’ thoughts.
In this way, “customized research” is research that we provide by customizing our research methods to meet the needs and objectives of our clients.
Customized Research Workflow
① Detailed hearing via web conference or telephone
In order to fully understand the end goal of your desired research, we will thoroughly interview you about your research objectives and requirements. This includes a detailed interview about the client’s services and products. We can also conclude an NDA (Non-Disclosure Agreement) at this stage.
② Prepare and present a research plan
We will propose the research methods that we believe will be most effective based on the content of the interviews. We will also provide consulting services as needed before and after this process.
③ Contact for order placement
If you wish to place an order, you will indicate your intention to do so by email or by issuing a purchase order. If necessary, we will sign a contract or NDA.
④ Design survey plan, prepare work instructions for surveyors and report format for clients
Based on the results of the interviews to date, we will create a specific research plan, work instructions for the researcher, and report format for the client. At this point, we will appoint a project manager within atGlobal to manage this project and introduce him or her to the client.
⑤ Formal start of confirmation and investigation by the customer
Once the client has carefully reviewed and agreed with the “plan, work instructions, and report” prepared in (2) above, we will begin the investigation after receiving formal instructions to begin the investigation.
⑥ Initiate investigation
A professional surveyor residing in each country will initiate the survey. The survey will be customized according to the contract and conducted according to the survey schedule. During the course of the survey, the project manager will communicate frequently with each researcher to manage progress and work with them to achieve the goal.
⑦ Double-checking conducted by the internal investigation department
We will double check the accuracy and validity of the survey content. Depending on the format of the survey report, DTP (layout adjustment) may be required at this point, which will be performed at this stage.
⑧ Delivery
We will deliver a report on the requested research. If necessary, we can make an interim delivery before the final delivery.
⑨ Follow-up after delivery