Once you have completed the legal requirements for expanding your services overseas, the next step is to conduct “marketing research. However, depending on the product or service, marketing research may often precede legal research.

For example, it is impossible to formulate an effective sales strategy unless you know the actual market size of the product you are considering selling, what kind of wagons your competitors have, what kind of products they sell, by what methods, and at what unit price. In addition, it is also necessary to investigate the brand image that local users have of the product and manufacturer in question, as well as the actual needs of local users.

Marketing research is a service that researches and reports on market conditions and competitors, which is indispensable for planning your business strategy. Generally, it falls under the type of “quantitative research,” where information is researched by means of “survey research. In some cases, “interview research” and “on-site research” can also be used.