Qualitative Research
Qualitative Research
Qualitative Research
Specific methods of qualitative research
At Global, we support the following qualitative research (some methods are not available in all countries)
Internet-based literature review
This is a basic method of qualitative research, using the Internet to find all the desired information. We can also order printed materials and conduct browsing surveys, but an optional fee may be charged for this service.
Hearing (e-mail, telephone)
This is a method of conducting interviews via e-mail or telephone in order to corroborate the legitimacy of literature and resolve ambiguities and unclear points. This is included in the standard menu of qualitative research, but interviews that require a certain level of preparation are called interviews and subject to a separate optional fee.
Interviews (telephone and web conferencing)
This is a style of survey in which we interview survey targets on a certain topic. In most cases, questions are sent in advance and a date and time are agreed upon. If the client’s representative wishes to be present, this can be arranged.
visit
We will send atglobal’s overseas researchers to actually visit the site and conduct interviews, etc., while observing the actual site.
Strong qualitative research skills.
- It is suited for surveys that accurately and in detail grasp the actual situation, such as legal research.
- It is possible to understand not only general trends, but also the psychology and background leading to certain actions and judgments, and to gain a concrete and clear understanding of areas for improvement, wishes, etc.
- Because we can freely and openly listen to the opinions of those surveyed, we may sometimes be able to understand user insights that we would not have noticed on our own.
Difficulty with qualitative research.
- This type of research is more burdensome for survey participants than quantitative research. Some of them may have difficulty in expressing their thoughts verbally. It may be necessary to narrow down the target audience for the survey or conduct it on a certain scale.
- Because of the coronavirus, more staff members are working from home, so they often call the office and try to make an appointment, but are not caught.
- The depth of the research can easily vary depending on the skill of the researcher or interviewer.
Things to keep in mind when conducting qualitative research
- High communication and research skills in the foreign language concerned are essential to obtain satisfactory results. In addition to foreign language skills, it is advisable to check research skills.
- Because of the considerable differences between Japan and other countries, such as the degree of information disclosure and the responses of government offices, etc., as well as the length and timing of national holidays, it is necessary to allow for a flexible schedule. In addition, in societies where there are distinctions based on class or race, the selection of interviewees becomes important, and in some areas it is necessary to communicate with an understanding of taboos. It is advisable to consult with a research firm that is familiar with such local customs and conditions.